The Green Office Policy of Lindex's Hong Kong Branch is mainly concerned with power consumption and the processing of waste material. The green policy is enforced through providing all staff with simple and basic training about environmental protection awareness. Holmberg believes that they should begin their work from their company. They should hold stuff meeting every year and concentrate the research on simple things of great importance that can be put into practice in the office. Company stuff can even be awarded in different ways, such as with bonus, for good performance.

"Environmental production without basic concept and perfect waste material treatment system is bound to fail. Though the government is likely to do so, it will lose the campaign for the lack of competence." Holmberg has his unique view on doing business in Hong Kong while protecting the environment as well, "The government must take the initiative, and allow private environmental protection company to make profit. I do not mean those consultative companies , but those that are really preparing to deal with rubbish or those companies that develop green products. Legislation is not surely effective. The problem of environmental protection still can not be solved even if the government make new laws or enforce some strict principles; besides people can not make profit through environmental protection, instead, it usually cost people money. So the determination of the company and investment could be crucial. Eventually company staff¡¯s attitudes toward environmental protection plays an important role in environmental protection. When they go home after work and teach their family members and children these concepts they learned in the office, that means the success of our training." According to Lindex¡¯s experience in the past, company staff were usually resistant to environmental protection rules at the beginning, and they said it was troublesome because they did not understand its effect and significance yet. Then they began to be used to obeying these rules and fond of this kind of sense of responsibility gradually.

For instance, under each employee¡¯s table there is a recycling paper cabinet. And it is used to store used paper. Then retrieving company come and collect these used paper periodically and use it to produce for further usage. In the company there are also individual air conditioning cabinet with separate switches and names of the working stuff. Each member must turn off his own switch before he leaves. In fact, environmental protection is merely a kind of life habit. In our daily life we like to use Post-it to write memos. While in Index, staff members use the paper chunks cut from a piece of used A4 paper. The photo-copy machine is equipped with an extra tray in which staff members keep printing paper with one page used. Next time the unused page will be used. Company staff use altering pen instead of altering liquid which causes pollution to ozone layer. The company with such rules naturally has a form of process which is used to take notes about the monthly power consumption, paper consumption and the situation about retrieving of deserted articles. And company staff can take these notes for reference.

Lindex¡¯s another special point is that the company purchases goods only from those suppliers which care about environmental protection. This is the same case for factories in China. Lindex purchases materials only from those factories that do not cause water pollution. They go to the country and inspect factories, workers' salary, work time and the safety of working condition. They also examine the processing of polluted water to see if it is up to standard. Only those competent factories can co-operate with Lindex. This is an effective way and it offers factories the motive to earn money and at the same time popularize environmental protection.

"Companies in western countries always compete in the quality and price of their products while what we value are environmental protection and our social responsibility. The pamphlets in our shops can tell our customers where and what condition under which our products are produced and so on. We will constantly renew ourselves, our shops and our suppliers¡¯ situation of environmental protection. In this way we can communicate with each other and we can even deliver our information to our customers and their subconscious. This is the object of Lindex."

Some people think that recycling products are generally more expensive then other products. Lindex will try to do well both in price and environmental protection simultaneously. Because Lindex sells not only its products and quality but also their message to society, environment, and the feasibility of a green office. In the respect of customers, Lindex hopes that they may feel that they are making their contribution to society while they are enjoying our products at lower price and with good quality. This is the mission of Lindex.